As a mother, Maddison is passionate about carving a better future for her children. She believes avoiding harm to self, others, and our planet is a healthy human instinct. "We naturally protect and seek to preserve what we nurture. COLĒRE is how I do that beyond my own front door," she says.

Design is in her blood. As the granddaughter of Lady Pamela Hicks and designer David Hicks, she grew up in a world of rich colour and considered beauty. She has married that heritage to her personal values that form the principles of COLĒRE, and this brand is where those two inheritances meet.

She founded COLĒRE to set a new standard, to invest in regenerative materials through the communities who know them best, to support the artisan communities behind the things we use every day, and to make ethical, sustainable and beautiful the norm rather than the rare exception.